Good design expresses insight into human behavior, psychology, perception and meaning making. This course balances a scholarly understanding of design with a practical execution of design. 

We define what we mean by ‘design’ and explore the difference between art and design. The following sentence by John Heskitt should seem less esoteric by the end of class: Design is to design a design to produce a design.

We examine a design process that allows you to interpret and intentionally address a problem. A problem should be approachable, understandable, actionable, and clearly scoped—not too big nor too small, not too vague nor too simple.