This Lab associated with SPDA 2020: Project Management. The Project-based learning lab focuses on real solutions to a problem. Once a problem is identified, student teams develop and demonstrate their understanding of the problem by proposing one or more solutions, often designing, constructing, and delivering a prototype and presentation to stakeholders.

The focus is on building the students’ ability to develop creative, realistic, tangible solutions to sometimes difficult problems through teamwork. Once a solution is agreed upon, the students must decide how to realize that solution with a product or service. Attention then turns to designing and developing a prototype of the product or detailed definition of the service. When completed, students/teams present their solution to the class partner – in this case, the UNT Marketing group and the PDA faculty and student body.